BRAND GUIDELINES
VERSION 3.0 — FEBRUARY 2026
We specialise in educational, strategy, and simulation games — creating content and experiences for seasoned gamers aged 40+ across four global regions. Our brand identity must communicate expertise, precision, and trust.
Curiosity-driven discovery across genres, mechanics, and systems.
Hands-on interaction with strategy, simulation, and educational games.
Knowledge transfer through play — making complex concepts accessible.
Strategy enthusiasts, simulation fans, lifelong learners
North America
Core English-speaking market
Asia Pacific
Japan, South Korea, Australia
China
Dedicated localisation stream
Western Europe
UK, Germany, France, Nordics
Authoritative
Technical
Prestigious
Accessible
Not playful
Not casual
Not juvenile
Not ornamental
The primary lockup combines the shield icon mark, the Orbitron wordmark, a gradient rule line, and the Rajdhani tagline into one unified module. These elements must always appear together at the sizes and proportions shown.
The shield icon may be used independently as a favicon, app icon, or social avatar. It must never be redrawn, recoloured outside the approved palettes, or combined with other graphic elements.
Maintain a minimum clear space equal to the height of the shield's bottom chevron (the "x" unit) on all four sides of the lockup. No text, imagery, or other graphic elements may enter this zone.
To ensure legibility, the lockup must not be reproduced smaller than the sizes below.
Double-border "machined" construction with outer ghost frame and inner gradient stroke.
Three graduated chevrons with cascading opacity (100% > 60% > 35%) representing progression.
Segmented bar at shield base — ~71% filled, signalling ongoing advancement.
Orbitron Black (900) at -0.04em tracking. Tight kerning for custom wordmark feel.
1px cyan-to-transparent line spanning full lockup width, dividing wordmark from tagline.
Rajdhani Bold (700) at 0.25em tracking. Spaced full stops: EXPLORE. EXPERIMENT. EDUCATE.
Tebaaq operates with one primary palette (Cyan Core) and three approved alternative palettes. Each palette is a complete system with accent gradients, background tones, and text colours for both dark and light modes.
The default brand palette. Electric cyan conveys technology, trust, and the blue-light language of gaming HUDs.
Cyan 500
#00d4ff
Primary accent, shield gradient start, chevrons
Blue 700
#0055ff
Shield gradient end, XP bar fill
Dark Base
#08080c
Primary dark background
Navy Ghost
#1a1a2e
Borders, XP bar track, subtle panels
Slate
#4a4a6a
Tagline text (dark mode)
Light Base
#f8f9fa
Primary light background
Light Slate
#8a8aa0
Tagline text (light mode)
White
#ffffff
Wordmark (dark mode)
Gold and amber tones convey mastery, rank, and premium status — resonates with achievement-driven players.
Amber 500
#ffb300
Primary accent, shield gradient start, chevrons
Orange 900
#e65100
Shield gradient end, XP bar fill
Dark Base
#08080c
Primary dark background
Amber Track
#2e2510
XP bar track (dark mode)
Gold Text
#7a6a3a
Tagline text (dark mode)
Light Track
#f0e8d0
XP bar track (light mode)
Deep greens reference night-vision HUDs, tactical overlays, and classic military simulation UIs.
Green 400
#00e676
Primary accent, shield gradient start, chevrons
Teal 800
#00796b
Shield gradient end, XP bar fill
Dark Base
#08080c
Primary dark background
Green Track
#0e2e1a
XP bar track (dark mode)
Green Text
#3a6a4a
Tagline text (dark mode)
Light Track
#d0f0e0
XP bar track (light mode)
High-contrast red for authority and decisive action — the language of alert states and command interfaces.
Red 500
#ff3d3d
Primary accent, shield gradient start, chevrons
Red 900
#b71c1c
Shield gradient end, XP bar fill
Dark Base
#08080c
Primary dark background
Red Track
#2e1010
XP bar track (dark mode)
Red Text
#7a4a4a
Tagline text (dark mode)
Light Track
#f0d8d8
XP bar track (light mode)
All text elements must meet WCAG 2.1 AA contrast ratios (4.5:1 for body text, 3:1 for large text). The primary wordmark (white on dark / black on light) exceeds these thresholds by design. Tagline text and secondary elements should be validated when placed on non-standard backgrounds.
Tebaaq uses a three-font system: Orbitron for brand marks and headings, Rajdhani for taglines and UI labels, and Inter for body text and documentation.
GOOGLE FONTS — OPEN SOURCE
fonts.google.com/specimen/OrbitronCHARACTER SET
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 .,:;!?
GOOGLE FONTS — OPEN SOURCE
fonts.google.com/specimen/RajdhaniDisplay / Wordmark
Orbitron 900 / 4.2rem / -0.04em
TEBAAQ
H1 — Page Title
Inter 700 / 2.2rem / -0.02em
Brand Guidelines
H2 — Section Label
Inter 600 / 0.75rem / 0.15em
SECTION TITLE
Tagline
Rajdhani 700 / 0.95rem / 0.25em
EXPLORE. EXPERIMENT. EDUCATE.
Body
Inter 400 / 0.9rem / 0
Body text for descriptions and documentation.
Caption
Inter 500 / 0.7rem / 0.06em
Metadata and small labels
Beyond the logo, Tebaaq uses a system of supporting graphic elements that reinforce the brand's technical, gaming-informed identity. These elements may be used in marketing materials, UI design, and presentations.
The shield uses two concentric frames: an outer "ghost" frame (1px, 15% opacity white) and an inner primary frame (3px, gradient stroke). The gap between frames creates a machined, precision-engineered appearance that resonates with the hardware-aware 40+ demographic.
The shield follows a 5:6 width-to-height ratio. The lower V-point sits at 90% of total height. These proportions must be maintained at all sizes — never stretch or compress the icon.
Three chevrons are stacked vertically with cascading opacity:
STANDARD (71% FILL)
CONTEXTUAL FILLS (FOR UI USE)
Corner accent frame
Corner accents use 2px strokes at 30% accent colour opacity. They frame content panels and reinforce the HUD / tactical-display aesthetic. Use sparingly — only on primary brand containers.
ACCENT-TO-TRANSPARENT
CENTRE FADE
SECTION DIVIDER
Gradient rules separate content sections and anchor the tagline beneath the wordmark. The primary style (accent-to-transparent) flows left-to-right.
Consistent application of the brand identity is essential. The following rules must be observed by all teams and partners when using Tebaaq brand assets.
Stretched
Horizontal distortion
Compressed
Vertical compression
Rotated
Rotation not permitted
Low Contrast
Insufficient contrast
Wrong Colour
Unapproved palette
Drop Shadow
No effects on logo
The following mockups demonstrate how the Tebaaq brand identity system applies across common touchpoints and media.
Strategy. Simulation. Education.
www.tebaaq.com
John Doe
Chief Strategy Officer
john@tebaaq.com
+1 (555) 000-0000
www.tebaaq.com
Standard size: 3.5" x 2" (89mm x 51mm) — printed on matte black 400gsm stock
John Doe
Chief Strategy Officer
TEBAAQ
john@tebaaq.com | www.tebaaq.com
[ Game / Video Content ]
T-Shirt (Front)
Left chest, 3" wide
Hoodie (Back)
Center back, 10" wide
Cap
Front center, 2.5" wide
TEBAAQ BRAND GUIDELINES v3.0 — FEBRUARY 2026 — CONFIDENTIAL